Hands-On Media Training & Personal Drive Allows One Student to Showcase His Professional Strengths
Sports are more than what you see—they’re what you feel, hear and experience. Meet Allan Wylie, a blind broadcaster who brings his unique perspective to the world of sports commentary. As a first-year student majoring in sports communication & media, Allan has already made a name for himself in the world of sports broadcasting within one of the largest sports CAM programs in the country.
From childhood memories of listening to games with his Dad to landing an internship with the Delaware Blue Coats, this is a story of passion, determination and proving that blindness is no barrier to achieving your dreams.
Where a Bachelor’s in Sports Communication & Media Can Take You
Sports communication & media graduates often channel their passion for athletics and storytelling into careers that keep them connected to the excitement of sports. Many work directly in sports media, broadcasting, journalism or content creation—covering games, reporting on athletes or producing engaging multimedia stories.
What Does a Sports Communication & Media Major Learn?
At Rowan, sports CAM majors choose one of five concentrations:
- Communication Studies & Sports
- Esports
- Radio TV Film Sports Production
- Sports Journalism
- Sports Public Relations & Advertising
Sports Communication & Media majors start with foundational courses, including but not limited to:
- Introduction to Sports Communication
- Media Writing & Reporting
- Digital Media Production
These courses introduce the principles of communication, journalism and digital storytelling, all within the unique context of sports. Students develop skills in interviewing, research and multimedia production while learning about the ethical and cultural considerations in sports coverage.
As students progress, they take upper-level courses such as:
- Sports Journalism
- Sports Broadcasting
- Social Media & Sports
- Sports Public Relations & Promotion
Experiential learning plays a key role in this major—students complete internships with sports teams, media outlets, athletic departments or event organizations. Between Rowan’s proximity to major media markets and its partnerships with sports organizations, the program provides a wide range of opportunities for students to pursue.
Throughout the program, students gain hands-on experience creating sports content, producing live broadcasts and managing media coverage. A capstone or senior seminar often serves as the culmination of the major, allowing students to showcase their work, reflect on their growth and prepare for their careers.
Why Rowan for Your Sports Communication & Media Degree?
Located in southern New Jersey, Rowan is close to Philadelphia (the fourth largest media market in the country) and New York City (the largest media market in the country.) This allows for a robust, local network of alumni and area professionals who lend their time and talents to the Rowan Sports CAM program.
In addition, as a Top 100 public research institution and the 3rd fastest-growing public research university in the nation, Rowan offers students the academic rigor, flexibility and real-world connections needed to succeed in the competitive world of sports media.