business entrepreneurship major

Lexi Jubin, a Management and Marketing major with a Certificate of Undergraduate Study in Entrepreneurial and Independent Media, spent her summer learning the ins and outs of e-commerce with national retailers Spencer’s and Spirit Halloween. Here, she shares her experience and how she interned through a pandemic. 

What are your responsibilities as an intern with Spencer’s? 

As the e-commerce intern with Spencer’s and Spirit Halloween, I did a lot of pulling data and work on different spreadsheets. In the e-commerce marketing department, I learned about paid search, SEO, affiliate marketing, and even worked closely with individuals in merchandising, copywriting and email marketing. I reported directly to the Senior Manager of E-commerce and got to know many people in the department very fondly. 

When I first started, two full-time positions were vacant, so I got to have a hand in some of what those positions usually take care of, as well as gain so much brand-new insight and growth for the department during my internship experience as two new awesome individuals joined the team. Regarding my day by day, my mornings usually started off with a paid search report pulling from different analytics platforms. This was something I was super excited to learn about because I never would have thought I enjoyed paid search and going through the data that came with it so much and the only way to know was to try it.

For the SEO side of things, I also did a weekly data pull for our dashboard, which was super cool to learn as well. When I wasn’t pulling numbers for our regular reports, I created a new format for tracking information on our current and new affiliates, and did some individual products and data pulls for specific ideas or problems we had to solve. I attended regular meetings each week, going over different data and getting a feel for the company, as well as going through training for all different facets of e-comm.

Overall, I was completely immersed in the department. My supervisor, Greg, was absolutely amazing at teaching me piece by piece how to do different things. He ran through different platforms with me, taught me how he did the analysis for different daily reports, and was super patient when I didn’t know something. The paid search and SEO managers, which were brought on during my internship, were also so patient, helpful and kind when I had questions. Not only did I have my own responsibilities and tasks day by day, but the people I worked with really took the time to teach me and leave me with some valuable knowledge.

Do you feel like Rowan prepared you for the work you’re doing with the company?

Rowan definitely prepared me in every way they could for this type of work. I think the part of my coursework that helped me the most were the classes that were required for my certificate of undergraduate study in Entrepreneurial and Independent Media. Two classes in particular “Entrepreneurial Media” and “Media Metrics and Analytics” were probably the closest to what I was doing. For my marketing degree, my statistics-based courses also definitely played a role. I did a lot with conversion rates, impressions and other different KPI’s [key performance indicators], so it was important that I knew what they were when I started the internship, and I definitely wouldn’t have without these classes. While Rowan killed it at teaching me the concepts, I learned so much from the hands-on work that I got to do with the company.

Talk about your experience working during COVID.

My internship was sort of hybrid, though the office was technically not fully open during my time there. The first time I got to go to the office was to pick up my company-issued laptop. From there, I generally worked from home most days and went in about once a week. Though I wasn’t there a lot, I really loved the vibe and look of the corporate office, so it was exciting when I did get the chance to go in. I also had the opportunity to help our team out at one of the Spirit stores before it opened, which was insanely exciting, as well as a nice opportunity to meet some of my coworkers in person. 

Though I didn’t get to see everyone in person all the time, I still was welcomed to the team with open arms. We had plenty of virtual and in-person meetings, so I still got to meet everyone. Greg also scheduled some time for me to come into the office specifically so I could meet the team, and he was intentional about introducing me to people so I felt like I was included in things. Additionally, when all of the interns first started, we did some meet and greets with everyone in our department.

Outside of normal tech problems you would see anywhere, I felt like Spencer’s did a great job of dealing with the circumstances they were presented with for their internship program, and it was still a super rewarding experience.

What was your favorite part about being on the Spencer’s team?

My favorite part about working for Spencer’s was honestly every single meeting I got to attend, especially the in person ones. We did some small team meetings, a few “Fun Fridays,” individual meetings, and even some department wide. I loved the team I worked with so much, and those meetings were so helpful for me to learn about the company, my job, what I wanted to do with my life, and about so many people I admire. Those meetings allowed me to see the human side of a larger company, and really feel secure in the path I was taking with my career.

The content we were dealing with was stimulating and exciting, but also challenging in all of the right ways. I grew so passionate about the company and the work I was doing over the summer, and gained so much confidence in myself. While I always really loved Spencer’s and Spirit Halloween, the internship experience started out mainly as something to help me gain experience; but the day-to-day work, meetings, and absolutely amazing individuals left me with a career defining experience I’ll never forget.

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Story by:
Loredonna Fiore, senior public relations and advertising major

Photos by:
Stephanie Batista, junior music industry major

Select photos courtesy of:
Lexi Jubin