TRANSFERmation Tuesday: Marketing Major Sarah Forsman

Today’s TRANSFERmation Tuesday features Sarah Forsman, a junior transfer from Rowan College of South Jersey, Gloucester Campus. Sarah is a Marketing major and commutes to Rowan from Sewell, NJ (Gloucester County) — and sometimes with her mom!

Sarah wears a black beanie and gray cardigan and smiles under a gazebo.
How would you tell a fellow student interested in your major that they’re choosing a worthwhile field?
I chose to be marketing major because I feel that you are opening up many opportunities. You will be able to go into different fields and market whatever it is. Currently, I am working on building a startup called Uncovering Joy to help middle and high school students learn how to manage stress. With the skills I learned through my major, I am able to share new and exciting ways to market Uncovering Joy.

What is the most interesting thing you’ve learned in your major this year?

In my major this year, I have been able to learn how to create and implements a marketing plan. I am also learning about market research and how research can help campaigns. Both of these courses are helping me in the process of creating Uncovering Joy.

Why did you choose Rowan?

I chose Rowan because it is close to home and I didn’t want to stay on campus. My mom is also a Rowan student and sometimes we commute together. We will be graduating at the same time and will be able to walk together since we went to the same University! She is a finance major!
What are you most looking forward to at Rowan next year?​
There is a lot that I am looking forward to at Rowan next year! I am a very active student. I am going to be involved with Chi Alpha, and I founded Rowan’s Bowling Club. This semester was our first, and we had to stop due to Covid-19, but I look forward to continuing it next semester.

I am also looking forward to developing Uncovering Joy, a nonprofit I am building through various programs in the Rohrer College of Business. I was a participant in the 2019 Idea Challenge and 2020 New Venture Competition.

Like what you see?


Story by:
Nicole Cier, senior writing arts major