Beyond the Classroom: Marketing Major Josh Echandia Talks Sales Internship with CobbleStone Software

Today we speak with Josh Echandia, a senior Marketing major from West Creek, NJ (Ocean County). Josh switched from an Education major to Marketing at the end of his sophomore year. Within the last semester, Josh worked as a Marketing Intern for CobbleStone Software, a contract management software company. He also works full-time as a sales representative for Best Buy. He discusses his decision to switch majors, his internship experience and how working in the field cultivated a love of marketing and sales. 

Why did you choose Rowan to study Marketing?  

I originally came to Rowan to be an Education major focusing on the Math Education route. That just ended up not working out for me because I did not really enjoy it. After about a year, I switched to Physical Education and then after another semester, I switched to Marketing. I had already been working at Best Buy for a couple years prior to going to Rowan, so I was already in the sales field a little bit; I thought marketing would be a good fit. I loved Rowan as a whole, so I didn’t really care what my major was. As long as I was still a student here, I knew I was going to be happy. 

What are your future plans and what is your dream job for working as a marketing major?

After gaining some experience in the business field, I discovered that I really liked the sales aspect of things. Whether that is business-to-business or business-to-consumer sales, I would love to try at all. I’m really not set on one specific job title or position. 

Marketing is a big part of sales. Within the field, you must be able to advertise what you’re selling and target what market you’re striving for. That all plays a massive role in the sales world. I know that I want to incorporate what I’ve learned in marketing and couple it with sales.

Josh Echandia.
Josh Echandia

How did you seek out the internship opportunity for Cobblestone Software? 

I went to networking events at Rowan. They were so cool. I loved talking to all the different companies there and learning about the various opportunities you could have. The first internship that I actually applied for was CobbleStone Software. They stood out to me because they were in the technology field. So I decided to apply, and it worked out well.

What did you learn from interning at CobbleStone Software? Can you talk about the pros and cons for working hybrid?

I’ve been working full-time on top of being a student since I got into college, but going from regular retail work to an internship was a change of pace. Working for CobbleStone Software made me slow down and think about applying what I’ve learned in class to what I’m doing in a real-life professional setting.

Being in a hybrid setting helped because when I started the internship, I was in the office three days a week, and on two of those days, I had class right after work. So I felt like I was always running from work to class. Once I adjusted to the hybrid setting, it made my life much easier because I could work from home comfortably. I already had a desktop setup, so it just worked out perfectly.

After transitioning to a hybrid schedule, I was able to get to class on time, and I was able to eat in between. I was truly able to structure my day around my work and school obligations.

What was your role at this internship, and what did you do on a daily basis? 

As a sales and marketing intern, we were responsible for making pre-calls for our sales advisors. Essentially, we were calling to see if they were interested or open to the market for the software we provided, just contract management, sorting contracts and auto-billing contracts. We were trying to sell our service and our software to other companies.

It was very interesting. And there were a lot of companies that I never would’ve thought they were working with, like [a local grocery story chain], for example. So it was interesting to see how real-life applications work in these settings.

What were some of your biggest challenges that you faced as a Cobblestone Software?

CobbleStone Software was very helpful in the whole process of becoming an intern and going through my day-to-day. My biggest struggle was adjusting to an office setting rather than making in-person sales connections.

Because I’m very personable, I think one of my most significant assets includes communicating with people in person. So being over the phone was a little challenging to get used to. Beyond that, everything was easy to adapt to, and CobbleStone made it very easy to adjust. So I would say the biggest struggle for me was just the change of pace and change of setting.

What was your biggest takeaway from Cobblestone Software? What was the best thing you think you’ve learned that you will be able to utilize in your future endeavors?

This response is more general, but internships teach you what real-life business is about and whether you want to be in specific fields or not. Without being so broad, I realized that CobbleStone taught me about employee engagement and employee appreciation.

Our software is not an easy thing to learn. And it was tough for a lot of us when we first onboarded to pick it up. However, the leadership team and all the people above us made the transition much more manageable. And through that, they gave us a lot of employee appreciation and were extremely curious about taking feedback from us. They made it apparent that we were at the forefront of many of their decisions. It made me feel appreciated and heard.

Do you have any advice for sticking out during the application and interview process of applying for internships?

One thing that I never really paid attention to until I started my junior year was the resources that Rowan offers their students. Especially within the College of Business, there are so many resources for you to be successful, and the only way to get those resources to the full extent is to apply yourself to them. Make sure you attend networking events, even if it’s not a class requirement, because you may find your next potential boss. Networking is key.

You may find some of the best friends through these networking events, too. It is essential to take advantage of what the school is providing you. Not only is it making the most of your tuition cost, but it’s also making the most out of your experience. Being engaged with your professors and being involved with the clubs associated with your major are ways to make the most out of your college experience and prepare you for your future.

Josh smiles whiles walking down a stairwell inside Business Hall.

How has your experience working at Best Buy and being active at Rowan in various social and athletic clubs helped prepare you and develop your skills for your professional endeavors?

My experiences within Best Buy and the social and athletic clubs at Rowan all help me develop skills and qualities that will only benefit me in my professional life. For example, being the President of the Wrestling Club opened my eyes to being a leader in general. With Best Buy, I was in management; this gave me a little bit of retail management experience.

Being the president of a club kind of opens you up to many different things, like the structure of leadership, balancing tasks, and even time management. For example, I have to delegate to my e-board certain things that must be done within the club. Everything I have learned from my job at Best Buy and my experiences made available by Rowan can efficiently be utilized in my future.

Did you experience any unexpected parts associated with your major? 

So I started to piece together many connections between education and marketing. It was kind of weird because when I went into marketing, I went in with a sales-person mindset. And for me, education was just another form of selling; instead of selling products and services, it is like you are selling information.

I didn’t know how much depth and development there was in marketing — targeting different markets and being able to adapt to various market changes like that. So I never really thought about it. And that was not only interesting for me to see, it [showed] how I wanted to learn through marketing and what I could do with it afterward.

Josh sits holding two business textbooks and smiling inside Business Hall.

What was your favorite part of your major so far? 

Honestly, my favorite part was being able to learn and now utilize Canva. Canva is an application like an Instagram editor or a video editor, and it is pretty cool to make custom logos through. It’s pretty much a design portfolio that you can use online. And we were taught to use it for different projects and assignments and marketing principles, and it is a tool I have been using ever since I started learning about it. I utilize it for the Wrestling Club, my accounts and professionally. 

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Story by:
Natalie DePersia, senior public relations major

Photos by: 
Ashley Craven, junior radio/TV/film major

Faculty PROFile: Dr. Adrian Barnes on Music Education through a Social Justice Lens

Music Education Assistant Professor Dr. Adrian Barnes sits outside Wilson Hall.

Today we feature Assistant Professor Dr. Adrian Barnes, coordinator of Rowan University’s Bachelor of Music Education and a key architect behind the school’s new Master of Music Education program, which launched this fall. Here, Dr. Barnes details his research and teaching, shares more information on the new graduate program and explains why he believes education […]

I’ll Be There For You

Rowan University Law and Justice major Kye inside a gazebo with fall leaves in the foreground.

This article is part of a running series with Rowan University’s Wellness Center. This collaboration aims to educate students about personal well-being options. For further updates, follow @RowanUWellness on Twitter, Instagram or Facebook. When a friend comes to us with a problem or if they seem in distress, our first immediate thought might be to try and […]

In Foraging Course, Wild Foods Abound on Rowan University’s Campus

Today, we join Rowan University’s Foraging for Edible Plants class, led by School of Earth & Environment Assistant Professor and course founder Dr. Daniel Duran. Just steps outside their classroom on the side of the newly opened Discovery Hall building, Dr. Daniel Duran shows his students a juneberry shrub, one of dozens of edible plants […]

Beyond the Classroom: How Two Students Blend Art and Science

Naman and Terry are sitting on the stairs of Bunce Hall.

In this edition of Beyond the Classroom, we discuss the founding of the ArtSci Symposium with Terry Nyugen, who recently graduated from the Biomedical Art and Visualization program, and Naman Srivisvatra, who recently graduated from the Biological Sciences program. While at Rowan, Terry was president of the Neurodiversity Club; Rowan Blog featured her in this interview. In our discussion with Terry and Naman, we learn of their ambition to blend the lines between art and science in order to create a more inclusive and understandable message within research exhibits.

What drew you to Biological Sciences? How do you think your program helped you transition to Biomedical Art and Visualization? 

Naman: For me at least, I picked biology mainly because I had an interest in it for such a long time. I mainly picked biology because it serves as an intersection point between a lot of different fields. I was mainly interested in the ecological and environmental side of it. At some point, I had chosen to pursue medicine but at the same time keep the same interest in environmental and ecological sciences.

With the medicinal aspect, there are parts of it that involve a lot of complex molecular biology along with other aspects that deal with organic chemistry and various other “hardcore” sciences. The Biological Sciences major presented the opportunity for me to get both of those things without having to compromise schedule or taking multiple majors.

The reason I ventured into Biomedical Art and Visualization was because of Terry. Terry had introduced me to the program back in our freshman year. I always had an interest in visual arts, so to me it seemed like a perfect fit where I get to practice science while also working in visual arts and communicating science. At the time I had thought this to be such a unique opportunity that I would not get anywhere else. 

How did you two meet? 

Terry: We met each other freshman year and quickly became friends. Naman just so happened to be in a practice room in Wilson Hall, and I just so happened to be getting ready for a concert that day. We started to introduce ourselves and we found out that we were both pre-med students and an untold bond was formed! That’s how we just got to know each other.

I didn’t really have a lot of pre-med friends at the time and I was looking for them. Naman and I got acquainted and we started signing up for classes together. From there our friendship just kept growing as we started involving each other more in each other’s lives. 

Terry is sitting on the ledge of a nearby building with flowers all around her.
Terry Nyugen, of Burlington County, is a recent graduate of the Biomedical Art and Visualization program.

How did you introduce Biomedical Art and Visualization to Naman? 

Naman: The way that I had found out about the program was the day we met when I was in the practice room. I did a lot of musical work as well, I was heavily involved with the Jazz Studies program and Terry was in Classical Piano. The day of that concert I was looking over the program booklet of the concert. In that booklet, it showed all the different names of the students that were involved in the concert as well as the major that they are affiliated with. When I saw Terry’s name and the major next to it, Biomedical Art, I had thought to myself, “I’ve never heard of that, especially at Rowan”. I started to do some research on my own and I found out that it was an entire major. I proceeded to ask Terry about the major and the different types of stuff that are involved with Biomedical Art and Visualization. I found an interest in it and then that following Fall semester I started taking those classes. 

How did you (Terry) and Naman get involved with Biomedical Art and Visualization? 

Terry: In high school I had a lot of different learning issues and curves that I had to overcome. For me, learning visually was a way for me to get the information and ingrain it into my brain. The reason why I specifically chose Biomedical Art was because deep down, I wanted to pursue medicine in high school but I didn’t have stellar performances. I still wanted to stick with science but not commit to it. My strengths were in art and I found ways, especially towards my senior year, to combine the two ideas.

My parents were the ones who found the Biomedical Art and Visualization program. My parents saw my efforts and wanted to find the environment that would put me in the best position to succeed. Even when I took AP Studio Art in high school, my portfolio was based around this idea of combining science and art. It wasn’t until I actually decided to commit to Biomedical Art that I found out it was much broader than I had previously anticipated. It deals with educating and creating different avenues of communication and not just creating beautiful illustrations.

Essentially, I chose Biomedical Art to help teach myself scientific information without outright saying “I go to medical school!” Eventually, once I feel more confident, I’ll say that. I had a love for art but also didn’t want to give up on the rigors of science classes.  

What clubs/projects are you two directly involved in right now? 

Naman: In the past, I was a founder of the American Physician Scientist Association, which was one of the main components of the ArtSci Symposium. Our goal was to help incorporate more vigorous research into medicine. A lot of the time with students that are going through the process of applying to medical school, they really do not have any scientific research experience. It’s not a prerequisite, but it is nice to have.

A lot of my friends, especially during the Covid period, were struggling to find space at labs and weren’t able to get the experience they needed for applying to medical school. And so, I had started working on setting out on an organization on campus that was dedicated towards getting students into research. For a lot of the time, what we figured out what was happening was that it was the students who did not feel comfortable directly reaching out to figures such as research supervisors. With getting into labs, it more than likely comes from word of mouth. It’s direct communication.

Especially since the pandemic hit, research took a huge blow. The pandemic created almost a vacuum, there were students who were actively looking for labs to participate in and you also had students who were leaving; there was no bridge between the two to get students into the labs.

I wanted to create an organization that was dedicated to helping students obtain the research experience that they needed, whether it was for medical school or just if they wanted to pursue science on a deeper level. That was one of the big initiatives that I had here at Rowan. 

Naman is standing profoundly in front of a brick wall with his blazer draped on his shoulder.
Naman Srivastava of Gloucester County, is a recent graduate of the Biological Sciences program.

Naman: Another one was my protein work over at MIT. Although it doesn’t directly involve Rowan, I still did a majority of the work on that here at Rowan as well as using a lot of the skills that I had learned at Rowan as well. What we did was look for new ways to communicate science. In this process called protein solidification, it was becoming more and more popularized by scientists and faculty members at MIT. I took an interest in it immediately.

As someone who has a music and science background, I thought that my perspective would bring an interesting way to communicate molecular biology. What we did was, it was me, Terry and a couple other of my buddies who were actual music majors and we sat down and looked at the different sequences of protein. Proteins are built out of these tiny pieces called amino acids and there are 20 of them total. We were able to categorize all of these different amino acids into musical notes. Each of them correlates to a different note and what we did was string all of the different notes together into a musical composition.

There’s a level of artistic literacy that is needed to get this to work because of the sheer amount of musician skills needed. I will say it was extremely complex mainly because you get a random string of notes and it was our job to make a cohesive composition out of it and make it sound coherent. We did a lot of work on that, the first time we started on it was back in 2020.

That was for the American Society of Microbiology. The society was doing a bit of an art contest. They had expanded the different forms of submissions that they would accept and so my friends and I saw this as our chance. We sat down and wrote up a composition and even filmed a music video for it. We did not win, but we did manage to get into the finalists category; which, I’ll take! After we were done that one, the following year we saw that MIT was hosting a conference that was built around biological communication and new ventures into science. We sat back down and decided to start back from scratch. We went back at it and selected a new protein, solidified it, and got all of the musical data to start writing our piece for submission. We were planning on actually driving up to Boston, but with covid that really put our plans in awry. It was held virtually but it was a really good experience to be able to talk to so many different people from that area and get an idea of their thoughts when it comes to different projects and ideas. I’m planning on going back again this year. Our group really wants to keep our ideas fresh so we’ve been thinking of integrating new ideas with the project like animation or even being able to communicate how our thought process worked. 

Naman and Terry are sternly looking directly into the camera while sitting next to each other.
Terry and Naman cofounded the ArtSci Symposium.

Could you tell us about the initiative, ArtSci, that you two co-founded?

Terry: It started off when we were having lunch outside the student center. I had approached the idea to Naman and said, “What if, and hear me out, we have a symposium where we revolutionize how research posters are presented?” We wanted to figure out a way to change the way in which research posters had been incorporated up to this point because at the time we were learning about having creative outlets for communicating certain things.

With research posters, we wanted to change the foundation of it and have them more focused on communicating the desired message in a more effective manner within the mathematical and graphic design portion of posters. For myself, I remember looking at the examples in classes versus the things that I see in the Science Hall.

I would just wonder what happened if you know, the traditional signs were posted? This mindset was an idea that came up before but it wasn’t as developed as we would have liked it. When I approached Naman with the idea I remember saying, “I really think you can do this.” I knew of Naman’s strengths and I knew that we both had skill sets that would complement each other as well compensate for our own weaknesses. After that lunch we decided to work together from then on. 

Naman: The original idea was something that was proposed a year or two back. We wanted to hold our own research symposium. But at the same time, because we cater to such a broad range of research, we were very self aware and questioned as to how we can make this interesting or something new. The main research symposium that was held on campus had been canceled for the past two years due to Covid, and the person that ran it, Dr. Gregory Hecht, had retired. So there was this vacancy and we saw that kind of as an opportunity to capitalize on.

Naman and Terry pose with campus greenery in the background.

Naman: During our discussions of the research symposium we knew that we wanted to make it unique in some way because a lot of the supervisions that are held on campus are a one-and-done type of ordeal where you make your poster, present and then you’re done. For both Terry and I, we wanted to put some sort of spin on it, something that would help people actually understand the message of what is trying to be conveyed.

If you go to a standard research symposium it has a lot of texts, a lot of diagrams and a lot of graphs. You’ll be standing there and trying to absorb all that information from somebody who’s not from that specific field which only makes it increasingly more difficult in such an arduous environment. If you’re looking at multiple research posters in the same day, that’s a lot of information for anybody to take in; so, we wanted to distill that process down and make it easier for anybody and make it more accessible for people from all backgrounds to understand the work that’s being put forth by the researchers and the artists.

Our rationale for this idea was to pair together scientists and labs with artists and graphic designers so that two to come can come together and sort of create posters and presentations that effectively communicate the type of work that the researchers are doing in a cohesive and synthesized manner. We sat on that idea for a long time. Before we could get to the point where we wanted to be we had to do a lot of pre-planning. Any idea after thinking critically on it is exceptional in theory, but the nuts and bolts of the idea is extremely intensive. For us, we had to think of ideas such as “Where is it going to be held and when is it going to be held? How much is our budget going to be? Where are we going to spend the money? How are we going to spend the money? How can we get other organizations at fault to potentially either help out, either on the artistic or the scientific aspects? What are additional sources of funding? What are other concerns?”

As most Rowan students know, the university is continuing to get larger within the most immediate sense as well as its general presence. We saw this as a potential joining of the Rowan University students and Glassboro community where people of all backgrounds regardless of circumstances can come and appreciate the work that other researchers have done in an accessible manner. For us, we wanted to make it so that anybody can walk in.  Our whole goal was to make it so that even someone as young as a  sixth grader can walk in and understand everything that’s being presented. This is a very unique opportunity for us to get engaged within the local community, specifically Glassboro and the different communities around it.

There was a lot of planning that we did and there were a lot of people that helped us out along the way. The team ended up being close to around 15 people. We had divvied up the work where there were volunteers who were strictly involved with just the planning committee. Thankfully, our head of volunteers, David Lee, did a lot of work in organizing potential volunteers who were there for both setup and teardown. David and his group helped with reaching out to different departments and finding different sorts of researchers, as well as people who can sort of help us out in this heavy endeavor. We did a lot of work in just [getting] the word [out] on our project and letting both communities know that the symposium was happening. 

Naman and Terry are standing on the Bunce Hall stairs.

You previously stated that accessibility is one of your core values. What made you come to this realization that the current standard of art and scientific diagrams are not as accessible as it should be?

Terry: I think one of the core motivators for us that I forgot to mention was this whole thing sort of was born out of the tension that was between health care and politics that sort of arose from the pandemic. With some people, they shared their own opinions such as not wanting to get vaccinated or not wanting to wear masks for several reasons, such as personal values and beliefs. Although people are allowed to think what they wish, there’s also a degree of not really understanding the scientific aspect of why it’s so important to have this certain action be done as a community.

There are some people you won’t be able to convince no matter what, but there are some who are willing to listen, as long as they understand what you’re trying to communicate. There is an abundance of research that’s being done and a lot of times, you don’t hear about it. Because for instance, you either don’t understand the ideas that are being argued or the information just isn’t accessible. For us and ArtSci, we want to sort of have a centralized place where the research was going to be presented in a way that people could easily understand it with no exclusions. 

You two provide an interesting perspective with Biomedical Art, what made you think of incorporating art into your studies? 

Terry: For me, it’s always been about how easily you can communicate things. If you think of an art museum, or even like a location such as the Natural Science Museum, everything that you see there, you’re not going to see paragraphs and paragraphs of texts. Instead, you’re going to see vibrant exhibits, diagrams and models which are all presented to help visually communicate what the researcher is attempting to argue or convey. At these sorts of spots, you’re not going there to read articles on whatever it is that they are presenting, instead it is presented in a physical concept. A lot of these creative disciplines are very linked to the way we think and the way we talk and the way we communicate with each other. If I say the word apple, you’re not going to think of the word apple; you would think of the actual physical object associated with the word.

Things like that are very important. Just in the way that we communicate as people, presenting things in a way that’s like all very technically correct, in terms of, you know, lots of text, lots of figures, diagrams, and statistics, it doesn’t always immediately click in terms of like, what’s actually being presented and it being completely understood. For myself, I’ve had experiences like this happen such as when I was sitting in a lab meeting, and I was being shown tons of graphs and charts. At the time, I was listening to my lab mates discuss the research that they were doing and I zoned out completely. I had no idea what they were talking about, even though everything was written I had retained none of the information. This is something that I face on a day-to-day basis, but with creative disciplines, it delineates from this monistic way of thought.

Naman and Terry are leaning against a railing standing side by side.

How do you feel as if you’re going to adapt and integrate new ideas into the art side? What is the vision like for that right now?

Naman: That’s a great question for our future team. They are very much interested in expanding our original vision. I will say our first plan was a little bit delusional and a little bit naive. We were thoughtful in our planning, but we were overshooting the hell out of it. But I think the new team realizes the mistakes that we made because the people who were on the new team also worked on the old team.

The new team was there to watch which steps we took in order to actualize our original vision. For example, the new team is already aware of hiring more people to help out with communication, because there are plenty of scientists and researchers at the University, but there’s not enough people to actually sit down and communicate the ideas. So being able to have a more diverse group of people to communicate that research to me, is very important. 

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Story by:
Lucas Taylor, graduate English education 

Photography by:
Ashley Craven, sports and communication major

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Rowan Health and Science Communication major Sedrick looks for a book in the Campbell Library.

This article is part of a running series with Rowan University’s Wellness Center. This collaboration aims to educate students about personal well-being options. For further updates, follow @RowanUWellness on Twitter, Instagram or Facebook. Math anxiety is an extremely common phenomenon experienced by college students and university students today. Symptoms of said phenomenon vary from person to person, […]

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MBA/MSF accelerated student Kristin Carlson works with another student inside Business Hall.

Rowan University’s Rohrer College of Business offers an MBA/MS in Finance accelerated program that grants two graduate degrees in less time at a lower cost. That pathway appealed to Kristin Carlson, whose time is limited with raising and homeschooling four children. It may also place her closer to her own long-term career goals. Read on […]

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Suzie poses against a tree.

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Maria is sitting and smiling with Rowan Hall in the background.

This article is part of a running series with Rowan University’s Wellness Center. This collaboration aims to educate students about personal well-being options. For further updates, follow @RowanUWellness on Twitter, Instagram or Facebook. Having compassion with oneself goes hand in hand with being compassionate with others quite often. According to self-compassion researcher Kristen Neff, “With […]

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Today we feature Camila Vardar, a Rowan Global Biomedical Engineering Ph.D. student originally from Puerto Rico. Camila is conducting her Ph.D. research project on contact lens implants for secondary cataract prevention. She completed her undergraduate at Yale University. Camila discusses the process of her research project, why she chose Rowan for her Ph.D., and her plans […]