Today we feature Chase C., an advertising major with minors in communication studies and strategic communication. Chase is a transfer student. Before COVID-19 shut down campus he lived in Magnolia Hall, where he was also a resident assistant.
What is your favorite moment with a faculty member or a favorite experience in one of your classes?
My favorite moment with a faculty member was when Professor Rodolico had me visit his office to discuss a scholarship opportunity. He kept pushing me to apply and I doubted that I’d even get considered. I applied for the scholarship, got the interview, and ended up being the first-ever recipient of the Philly Ad Club’s “George Beach Trailblazer Scholarship Award,” which recognizes African American students who are blazing their own trails and upholding the legacy of advertising legend, George Beach. I’ll always be grateful for the support he has given me and for helping me realize my true potential. He has made such a positive impact on my experience at Rowan University.
What is the most amazing or interesting thing you’ve learned in your major this year?
The most interesting thing I’ve learned is how fun putting together an integrated marketing communication plan can be. Professor Schoenstein not only teaches us the fundamentals, but incorporates creativity in all of the stages. She also emphasizes the importance of detail when it comes to presenting. Small details like those are interesting to learn because once you’ve mastered the art of persuasion, it’s easy to sell an audience.
What pre-professional experiences are helping to support your growth?
I am currently the president of the Advertising Club, vice president and co-founder of the Men of Color Alliance (MOCA), and I am also a resident assistant. I do have an advertising internship and I am a part of the final talent pool for the T. Howard Foundation. This organization gives college students professional work experience with major media, technology and advertising companies.
I continue to read up on how to enhance my knowledge on the field and attend career advancement events when I can. Getting involved with organizations and events like these, you have the opportunity to network, plan events, improve existing skills and learn new ones in the process.
About Rowan’s Advertising Major
Students studying advertising learn how to develop creative campaigns, build brands and connect organizations with their target audiences through strategic communication. The program combines creative thinking with research and data-driven decision-making, preparing students to create effective messages across traditional and digital media.
Coursework covers topics such as copywriting, branding, consumer behavior, media planning, digital advertising and campaign strategy. Students develop creative, analytical and communication skills while learning how advertising influences consumer behavior and supports business objectives.
Hands-on experiences are central to the program. Through internships, student organizations, national competitions and client-based projects, students build professional portfolios and gain real-world experience. Graduates pursue careers in advertising agencies, brand management, digital marketing, media planning, creative strategy, account management and corporate communications.
Internship & Experiential Learning Stories
Learn how Rowan Profs go beyond the classroom to grow professionally, as well as personally, through internships and other experiential learning. Experiential learning includes hands-on learning opportunities provided through research, student clubs, campus leadership, student worker jobs, service-learning projects and volunteerism. In addition, Rowan’s Career and Professional Development Services Office provides career support that’s more than just advice – it’s events, connections and real guidance to help students thrive after college.
About Rowan
Since its founding in 1923, Rowan University has evolved from a teacher preparation college to a public research institution ranked among the top 100 in the nation by U.S. News & World Report. Rowan University offers bachelor’s through doctoral degrees and professional certificates in person and online to nearly 25,000 students through its main campus in Glassboro and its eight other locations in southern New Jersey. Rowan focuses on practical research at the intersection of health care, engineering, science and business, while ensuring excellence in undergraduate education. The University has earned national recognition for innovation; commitment to high-quality, affordable education; and the development of public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan is the fastest-growing public research university in the Northeast and among the nation’s top 10 fastest-growing, as reported by The Chronicle of Higher Education. In 2025, Rowan opened New Jersey’s only veterinary school and is one of only two universities in the nation to offer M.D., D.O., and D.V.M. medical degrees.