Meet Jesse Panico, a junior Music Performance major with a specialization in Voice from Magnolia, NJ (Camden County). He is also the senior student technician for Rowan’s Theatre Arts Management.
Rowan offers many flexible job opportunities for its students. After meeting his (now) supervisors at Theatre Arts Management through other networking, Jesse asked them for a job, filled out some paperwork “and since then it’s been wonderful!” Jesse said.
Jesse helps runs events in both Pfleeger Concert Hall and Boyd Recital Hall.
“It greatly benefits me working there because I’m always there and the bookings are often from my own peers. Being able to work a recital (in Boyd Hall) and the person working it is someone you know and trust really takes the pressure off of the person performing,” he said. The work he does in Pfleeger Hall is little bit of everything, from ushering to lighting.
His behind-the-scenes knowledge with Theatre Arts has helped him with his own student work as well.
“Knowing everything off-hand helps me plan as a student. When I was planning my Junior Recital, I knew how far to plan in advance, what works and what doesn’t,” Jesse said.
“Rowan best prepared me by giving me to opportunity work with the technical side of what I want to do. I love to perform. It is very near and dear to my heart. It gives me insight on how to do certain things on stage — such as, many people think to stand right in the middle of the spotlight. But you actually should stand in front of the spotlight so you don’t have the lower half of your body cut off,” he said.
Jesse noted that Theatre Arts Management tries to emphasize working all parts of the theatre so you get a better understanding of what goes into everything.
“I have developed a lot of people skills from starting as a house manager, which deals with the public saying ‘No ma’am, you can’t bring food in.’ A lot of the training was learning as I go. The high-stress environment helped me to learn quickly. I’ve learned everything from lights and rigging to building the sets.
“I feel at home in Pfleeger Concert Hall,” Jesse said.
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Story and photography by:
Justin Borelli, senior advertising major
Around the time she discovered the article, Jo was part of a class called New Ventures Development, where students expand on an idea for a potential startup business or product, and experience the process of bringing it to life. “In that class, I came up with the concept of a personal filtration system within a water bottle, called RefresH2O,” Jo says. “Wherever you are – hiking, spending time outdoors – you can scoop up water from a nearby body of water, and it will be filtered fresh. This will alleviate our plastic usage, and make us wiser about how we source our water.” Another class, Entrepreneurship and Innovation, helped Jo finalize the marketing plan and details for her product, including the target market and purpose. “I wanted to make a product that even a three year old could use. Everyone needs clean water — it’s a human right, but not everyone is lucky enough to have that,” she explains.
Her future plans include owning her own environmentally sustainable holdings or manufacturing company, and possibly even attending graduate school for a degree in engineering management, to continue to grow. She advises freshmen coming into the field to not let the idea of ‘perfection’ interfere with your goals. “‘Good’ is good enough; just get your name and idea out in the world and continue to work on your idea as you progress,” she says. “And keep track of your commitments! Juggling school work, being on the track team and my internship, senior year has been the most challenging year yet, but planning it all out and prioritizing made it a lot better.”
The students — Kailey Bertelson (advertising), Brittany Eng (public relations, advertising), Megan Jean (studio art), Timothy Stanford (advertising), and Hannah Vendetta (public relations, advertising) — spent many long nights and weekends in the Public Relations & Advertising High Street building on campus, developing their campaign for BOXED, an e-commerce store and app that provides customers the convenience of purchasing household items in bulk online, and shipping to their door for an affordable price. The group’s winning campaign ran with the slogan “Two Day Shipping, More Two Day Weekends,” and included the optional addition of a video advertisement, featuring Hannah as a busy mom trying to balance maintaining a household and spending quality time with her kids. The judges loved the creativity and detail of the campaign, awarding the group, nicknamed “The Incredible Bulk,” first place and a cash prize of $2,000 to split!
“My Intro to PR and Advertising Research class prepared me the most for this challenge. A massive portion of the proposal was gathering the information that we needed, both secondary and primary,” Tim says. Brittany agrees that learning the techniques for research ahead of time in class definitely helped advance their campaign. “Our skills in media, design, research and writing are a result of our professors’ dedication towards bringing out the best qualities in their students,” she says. When the results were gathered and interpreted, Megan took the next step of designing their display: “I took everything that I learned from my graphic design professors to help put together the design. Once we had gathered all of our information it came down to getting it laid out to make it visually pleasing to the viewer,” she says.
And while knowledge and experience from classes definitely helped fuel the winning project, working together also helped each member of the group strengthen skills that they had not practiced before. Brittany admits that she came into the competition with little experience in research, but was confident that the competition would enhance her abilities in a real-world scenario — and it did! “Now I have experience creating and analyzing the results of a national scale survey,” she says, which is a major accomplishment for a college student. 
