This story is a part of the “My Favorite Class” series.
Today we feature Caitlyn Dickinson, a recent Public Relations and Advertising graduate from Toms River, NJ (Ocean County). Caitlyn is a first-generation college student and transfer student.
What was the name of your favorite class at Rowan?
Integrated Marketing Communications (IMC)
What department was the class in?
Advertising
Who taught the class when you took it?
Professor Rodolico
Tell us a little about what the class is
IMC goes over all the parts to an integrated marketing communications plan, such as advertising, public relations, direct marketing, digital/internet marketing, sales promotion and personal selling. You really get to work a lot of different muscles within the communications industry.
Share with us a few details on why this class was interesting or special to you.
In this class, I was put into a group where we were tasked to create an IMC plan for a sustainable company. We created a situational analysis including a competitive analysis, SWOT analysis and storytelling summary. We wrote objectives and strategies for our plan, and we also wrote up a creative brief regarding our vision for the campaign based on research which would be used when making the creatives for the campaign. We featured billboards, print ads, a radio script, social media posts, app icon design, email blasts, interstitials and a news release.
Is there anything else that made this class impactful?
This class was so impactful because it allowed me to use the knowledge I have learned from previous classes and put it all together in one IMC plan. I learned how to write news releases from Basic PR Writing, how to write radio scripts and create print ads from Ad Copywriting, and use basic design elements I learned from Publication Layout and Design.
What makes this professor great?
Professor Rodolico is one the best professors within the advertising department. He presents information in a way that’s easy for students to grasp and understand and also in a way that’s interesting. He grabs your attention with humor and creates an environment within the physical classroom and over Zoom that is comfortable. You’re never afraid to ask questions or speak up and comment on something. Since I’d had him for Ad Copywriting, I tried to take as many classes with him as I could.
How did this class help to support your academic or personal growth, or your professional goals?
This class exposes you to a lot of different aspects within the communications industry. You leave the class at the end of the semester with a strong grounding of each part of an IMC plan. A lot of what was covered in the class was review and the opportunity to put what you’ve learned to the test. While some material I learned was brand new that I was able to try out and add to my knowledge.
What are your professional goals?
Rowan has offered me so much knowledge about my industry that I feel like I have so many options with what I could get into post-graduation. Being an advertising and public relations double major, I’ve learned a lot and have done a lot of work in both respective fields that allows me to choose where I want to take my degree. I’d like to end up in either content creation or event planning. I like to be creative and use my skills in a way I find exciting and fun.
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Story by:
Bianca Torres, music industry graduate
Photos:
Joe Gentempo, art graduate
“My proudest moment actually happened early today. I finally reached a big financial goal I thought I’d never make. I did this all on my own. I paid my own bills, got my own clients, built up referrals through word of mouth because of how I treat my clients and the service I offer,” says Gabi.
There are a few industries that I wouldn’t mind working in, but I already have had some game developers reach out to me, which is so cool to know that you play these games as a child, and 10 years later they recognize you on the internet. I never thought that would happen, but, that’s a testament that you can do anything. Don’t underestimate the power of social media. And a lot of these companies are online and looking at places like Reddit and Discord that help develop communities. They are looking at these places to say “this is what these people think”. Platforms are up and coming and all of these companies are looking to get involved. It’s easy for students to start getting involved with that, and next thing you know some of Microsoft’s most influential people are talking to you. It’s so cool what you can do. I have been doing this since 2017, and it has been very fruitful. 
Along with programming, resident assistants are available for the students they serve on a deeper level. Once a semester, resident assistants conduct a one-on-one meeting with students. During these meetings, students will be able to discuss academics, involvement, the environment in the residence halls, overall emotional/mental health, and any other concerns the student may have. Resident assistants have a list of resources available to help direct students not only during one-on-one meetings, but at any point throughout the semester as well. 
Being part of a writing organization (the college I’m transferring from didn’t have one, but my high school did!).
Edgar also received support from his mother, who has been in Mexico for the past 10 years. She got “sentimental because she couldn’t be with [him] during that little ceremony.” The image on Edgar’s cap is actually a picture he drew of his mother. He included that as a way to recognize all she’s done for him over the years.
Edgar attributes the video’s viral success to a couple different factors. For one, it was uploaded at just the right time. With the COVID-19 pandemic ruining gatherings of all kinds, these are unprecedented times. Edgar’s uniquely safe way of celebrating acts as a much-needed ray of hope. Edgar says, “I turned a bad situation into something great.” Additionally, the video encourages pride in underappreciated workers. Greenhouses are places of hard manual labor, but Edgar chose to celebrate its beauty instead. Edgar says, “I was aiming at inspiring my community into being proud of where they come from, and to never feel ashamed of our own people.”
assistant. I do have an advertising internship and I am a part of the final talent pool for the T. Howard Foundation. This organization gives college students professional work experience with major media, technology and advertising companies. 
Today’s story is from Devon Graf, a senior communications studies major self-distancing from her house in Camden County, NJ. Devon joined the Rowan Blog team to wrap up her remaining internship hours, after her internship with Enchanted Celebrations was cut short prematurely due to COVID-19 affecting business. 
memory was becoming acquainted with all peers from 
What advice would you give to incoming freshmen or transfers about making the most out of their college experience while choosing a university close to home? Stay grounded by doing your best academically. Social life will come no matter what. But if you are doing poorly in class it will affect all aspects of your life as a Prof.
Tell us about your favorite moment with a faculty member or a favorite experience in one of your classes?
Do you want to give a thank you shout out to your family, friends, advisors or mentors?
Brand Management also consisted of several projects and presentations, both group and individual. We did individual presentations on brands in the news, which kept us up to date on what was going on with different brands. We also did a ‘my brand’ presentation, where the presenter presented themselves as their own brand. I liked this one a lot because it showed that people are their own brand, that brands have personality, and it helped my classmates and I get to know each other. 
I live in Bergen County which has become the most populated area in NJ with the COVID-19 virus in a very short amount of time. Personally, my town has about 40 cases and that keeps increasing every single day. It is crazy but life still needs to go on, so I started doing what I would be doing while I’m home normally: working. 
Since the virus has started to spread more rapidly, a state curfew has been issued and lockdown put in place, altering our hours. Now, we need to be very cautious; I am always washing my hands when leaving to take a delivery or even after a customer comes in to pick up food. 
My experience recently at Della Cucina has also opened my eyes to how serious and scary this is right now, from seeing people come in with gloves and masks on to doing no-contact deliveries and curbside pickup. It has changed everything as far as how we do things at the pizza place.
I thought helping Julia would be a nice project for me to keep my skills sharp even while classes are online. After talking to Julia she said that she wanted a new logo for her page and graphics for when she is running a giveaway or when new clothes are going to be posted. Being a big fan of the beach and spending most of her time down the shore that was the theme that she was going for. We were able to sit down and pick out a color scheme and typography that she believed fit her the best. It was a win-win for both of us. She got some new content for her page and I had the opportunity to try new things that I have never tried before on some of my projects. 
Based on a suggestion from her high school art teacher and mentor, Jessica is working toward a career as an art therapist at a nearby hospital or cancer center. “[Art therapy is] really important for me to pursue. My sister had cancer, so it’s something that definitely hits home for me. And the possibility of working with little kids or anyone on the spectrum is something that’s so rewarding for everyone,” she says. “Art doesn’t have to be perfect; it doesn’t have to come out like you expected it to. Just the act of physically [making art] is so much more impactful than people might realize.”
