Today, we speak with Serina Gonzalez, a senior Public Relations major and Strategic Communication minor from Little Ferry, NJ (Bergen County) who lives on-campus. Serina will share her #PROFspective with us on what it’s like to be a Rowan University student and how she’s getting the most out of her college experience as a Rowan Prof.
Name: Serina Gonzalez
Year: Senior
Major: Public Relations
Minors: Strategic Communication
Hometown: Little Ferry, NJ (Bergen County)
Academic or social clubs: Volunteerism mentor, Animal Advocacy Club and the Dr. Harley Flack Student Mentoring Program
Why did you choose Rowan? After going on a tour of Rowan, I knew it was the school I wanted to attend. It stood out from the other schools I toured because it didn’t feel like anything was forced. People actually seemed genuine. It made me feel comfortable, and I wanted to be a part of that.
Did you ever have a moment of uncertainty within your major? How did you get through the challenge? I honestly never had a moment of uncertainty within my major. I feel like I found a subject that keeps me inspired. I would not have learned my passion for PR if I did not go through other majors’ courses.
What got you interested in your intended field? I began taking all communications courses and realized it wasn’t for me. I definitely needed to find a balance to a communications-oriented career, but allowed more flexibilty. I talked to my advisers who introduced me to public relations. I took Intro to PR and fell in love. I immediately switched my major.
Was there a specific mentor that you would turn to about your degree/field? How did they help you? My academic advisor for the ASCEND program, and everyone in that office, acted as my mentor for years. They helped introduce me to the program.
How has your overall experience been so far? What is your favorite accomplishment? Working in the Office of Volunteerism is really rewarding because it gives me exactly what I’m looking for. Later in life, I plan to be a teacher. Overall, the kids are always so happy and make my sad days so much better. I learn a lot from them … being a kid is a good thing.
What has been the most meaningful experience you’ve had while volunteering so far? One day, I was helping a little girl making cards for old people. While every other kid was working on their third card, she was still on her first. I looked at her card to see why it was taking her so long, and it was because her card was perfect. She’s a true artist.
What knowledge or skills have you developed through this opportunity that you will take with you for future endeavors? In the future, I plan on volunteering on the side. Volunteering taught me how to be a better person, even though it’s not only about being a good person. It’s just something you’re supposed to do.
Like what you see, come visit us!
Story and photography by:
Alyssa Bauer, senior public relations major
Meet Egg, Frankie and Gandalf!
Share an “aha!” moment you’ve had within your discipline that made you feel passionate about your field
time to transfer to a four-year institution was approaching. I needed to decide quickly and be absolutely certain I made the right choice. Eventually I came to the aviation industry – settling on the idea that I wanted to become a pilot. This decision lead me to a university out in northern Arizona. 
I just didn’t know of any other options that would fit me.
Rowan I received a student worker position as a digital content contributor for Rowan’s Division of Student Affairs. A position I received from interacting with one of my professors (who I now work with). She inspired me to pursue various aspects of public relations – eventually leading me to my passions in 
“I always knew I wanted to do something more on the creative side,” Shaylin reflects. “I’m a visual learner and I like talking to people, so I wanted to do something where I’d be in a fast pace environment and constantly meeting new people.” Becoming a member of Sigma Delta Tau sorority confirmed her love of public relations, because of their philanthropic work and involvement with nonprofits. “Public relations is at the base of a lot of nonprofits, so getting involved with them really narrowed it down for me, that this is what I want to pursue.”
The students — Kailey Bertelson (advertising), Brittany Eng (public relations, advertising), Megan Jean (studio art), Timothy Stanford (advertising), and Hannah Vendetta (public relations, advertising) — spent many long nights and weekends in the Public Relations & Advertising High Street building on campus, developing their campaign for BOXED, an e-commerce store and app that provides customers the convenience of purchasing household items in bulk online, and shipping to their door for an affordable price. The group’s winning campaign ran with the slogan “Two Day Shipping, More Two Day Weekends,” and included the optional addition of a video advertisement, featuring Hannah as a busy mom trying to balance maintaining a household and spending quality time with her kids. The judges loved the creativity and detail of the campaign, awarding the group, nicknamed “The Incredible Bulk,” first place and a cash prize of $2,000 to split!
“My Intro to PR and Advertising Research class prepared me the most for this challenge. A massive portion of the proposal was gathering the information that we needed, both secondary and primary,” Tim says. Brittany agrees that learning the techniques for research ahead of time in class definitely helped advance their campaign. “Our skills in media, design, research and writing are a result of our professors’ dedication towards bringing out the best qualities in their students,” she says. When the results were gathered and interpreted, Megan took the next step of designing their display: “I took everything that I learned from my graphic design professors to help put together the design. Once we had gathered all of our information it came down to getting it laid out to make it visually pleasing to the viewer,” she says.
And while knowledge and experience from classes definitely helped fuel the winning project, working together also helped each member of the group strengthen skills that they had not practiced before. Brittany admits that she came into the competition with little experience in research, but was confident that the competition would enhance her abilities in a real-world scenario — and it did! “Now I have experience creating and analyzing the results of a national scale survey,” she says, which is a major accomplishment for a college student. 
we experienced was guest policies, specifically people staying the night. But we talked through it immediately.” – Alayna 
